As the OTT video market matures, basic DRM technology is no longer sufficient to enable the services consumers are willing to pay for while complying with stricter security regimes mandated by premium content providers. Attempts to address only a subset of key technology requirements do not meet OTT operator and content provider needs for a comprehensive multiscreen security and monetization platform, says Verimatrix.
This calls for a monetization solution beyond basic and "do-it-yourself" DRM, the company adds. MultiRights OTT Plus is designed to offer consumers a completely transparent subscriber experience in a multiscreen and multi-DRM world. The package of integrated security and analytics components offers complete monetization management for premium multiscreen OTT services, Verimatrix says. Available on a subscription basis with cloud-based or physical deployment options, MultiRights OTT Plus addresses the multi-DRM quandary and native device DRM limitations, as well as offers delivery and analytics tools in a flexible, cost-effective package. Verimatrix offers this multiscreen and multi-DRM solution for premium content security and monetization based on its VCAS Ultra and Verspective solutions and services.