Southern Photonics has chosen to capitalize on the progress it has made in developing and marketing test and measurement equipment for coherent transmission applications by rebranding as Coherent Solutions.
The New Zealand-based company says the name will change will help it expand its focus beyond optical communications into other applications that require “the generation, characterization, and analysis of optical signals and pulses.”
Dr. Andy Stevens, previously chief operations officer for Southern Photonics, will step into the role of CEO with the rebranding. “We are very excited to be announcing the rebrand to Coherent Solutions before our first big show this year,” he said, referring to OFC/NFOEC. “It’s the perfect opportunity to further demonstrate our strength in the market as we announce new relationships and products at OFC.”
Coherent Solutions will not only provide test instruments in an OEM role, but will continue to deliver products to the market under its own brand.
“We remove the risk and uncertainty out of selling our products and have a strong value proposition in that we know the markets we are providing solutions for and can validate customer requirements before offering them to our partners globally,” added Dr. Stevens. “The name change does not alter anything and will be business as normal as we continue to grow our own brand product portfolio as well as develop relationships with global leaders in the photonics instrumentation market to provide them with OEM solutions.”
In addition, Coherent Solutions says it will move into a much larger headquarters and manufacturing facility during the second quarter of this year.
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